Paragon Press was started in 1976 by Macy’s parents and continues on today with Macy at the helm since the early 90s. As their website states, they don’t want to bore you with a bunch of blah, blah, blah, they just want you to know they have been around a long time and know what they’re are doing!
New to the industry: Informed Delivery from the US Postal Service for residents! It’s free and enhances direct mail! How it works: After you sign up, you design your mail piece to include a bar code that tracks the piece in the postal system through to delivery. That’s right, the Post Office is now going interactive!!! Not only that, you get an email everyday with images and offers of what you can expect in your mailbox! 10 million households are already using it. What this means for you, these codes allow you to be more interactive with your prospects and clients!